A target fails in the boardroom for one reason: nobody can say what it costs.
Bring three pathways
A slow one, a fast one and the one you recommend, each with capital, operating cost and payback.
Answer the question first
What does this do to margin in year three? If the model cannot say, it is not ready.
- Show the cost of doing nothing next to it
- Name an owner for every lever
- Agree what gets reported each quarter
